Our Team
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Andrea Jo DeWerd is a book marketing strategist, consultant, writer, speaker, and the founder of the future of agency LLC, a book marketing and publishing consulting agency headquartered in Brooklyn, NY. Andrea is also the co-founder of MADonna Writing Retreats, a luxury writing retreat experience in Barcelona. A 13–year veteran of Big 5 publishing with 105+ career NYT bestsellers, most recently at HarperCollins, Andrea’s experience ranges from commercial (Mary Higgins Clark) and literary fiction (Elizabeth Strout), memoir (Educated by Tara Westover) and narrative non-fiction (former Ambassador to Ukraine Marie Yovanovitch), to health and wellness (Dr. Sara Gottfried), business books (Salesforce CEO Marc Benioff), cookbooks (Pati Jinich’s Treasures of the Mexican Table), and bestselling lifestyle brands (The Whole 30).
Andrea previously held positions at HMH Books & Media, Random House, Spiegel & Grau, and Simon & Schuster, and was honored by Publishers Weekly as a 2019 Star Watch finalist. Andrea received her M.S. in Publishing from New York University and B.A. in English from the George Washington University. Andrea's debut novel, What We Sacrifice for Magic, will be published by Alcove Press in fall 2024, and she is hard at work on her second. Andrea is represented by Kate McKean at Morhaim Literary.
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Amanda R. Livingston is an Assistant Marketing Manager at the future of agency LLC. With extensive experience in social media, marketing, writing, and editing, her background is primarily in children’s and adult book marketing. Amanda has worked on books such as Slay by Brittney Morris, Heart in a Body in the World by Deb Caletti, Don’t Ask Me Where I’m From by Jennifer De Leon, The Farewell Tour by Stephanie Clifford, Own Your Space by Alexandra Gater, Bad Jews by Emily Tamkin, and more. She previously worked at Simon & Schuster in the education and library division, Scholastic in corporate communications, and HarperCollins with the Harper Books imprint.
Amanda went to Ithaca College for her B.A. in Writing, and also holds a masters in Publishing: Digital and Print Media from New York University’s School of Professional Studies. Outside of work, Amanda loves birthdays, reality television, and spending time with her friends.
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Francesca Carlos is a Content and Digital Marketing Strategist at the future of agency LLC. She specializes in product and brand marketing, strategic content planning, social media planning, as well as data research and reporting. She managed extensive marketing campaigns for New York Times bestselling books and Amazon bestsellers such as, Black Magic by Chad Sanders, Treasures of the Mexican Table by Pati Jinich, The Cookie Bible by Rose Levy Beranbaum, Bigger Bolder Baking Every Day by Gemma Stafford, Betty Crocker brand cookbooks, and more. Her previous experience includes working in the marketing divisions of Simon & Schuster, HarperCollins Publishers, and IndieWire.
Francesca holds a B.A. in History from Barnard College, concentrating in American history. And in her free time, she likes to bake pumpkin loaves, play tennis at Astoria Park, and watch Richard Linklater films!
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With a background In Strategy, Communications, Production, Writing and Technology, Michelle has consistently delivered outstanding results by combining her creative problem solving skills with cutting-edge digital strategies.
Michelle is a writer, producer and award-winning marketer. She is the founder of marketing communications firm, Archer Consulting and brings with her over 25 years of great work, solving problems and having fun. Her strategic thinking and strong communication skills have been instrumental in aligning stakeholder’s goals and ensuring project success.She has worked with brands such as Nike, McDonald’s, Oracle, Canadian Tire, Rogers Communications and more. Michelle has completed her first middle grade novel and is also co-founder of MADonna Writing with best-selling author Donna Freitas and book marketer Andrea Jo DeWerd. She recently co-created and produced her first national CTV television special with Seth Rogen, Alessia Cara, Maitreyi Ramakrishnan, and more, receiving a Canadian Screen Award nomination.
She sits on the board of POV, a not-for-profit dedicated to helping talented young BIPOC adults who are denied access to careers in TV, film and advertising. Michelle is also a mental health advocate who helped launch Unsinkable Youth and now sits on the board.
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Jennifer Proffitt is a seasoned professional with 12 years of experience in digital marketing, copywriting, and content strategy. She has worked with all Big 5 publishers, bestselling authors (Nora Roberts, Julia Quinn, Colleen Hoover, Sarah J. Maas), nonprofits (Brooklyn Public Library), and Web3 startups (Nifty’s). Her achievements include collaborating on major IPs (Game of Thrones, The Matrix, Looney Tunes) and contributing to the award-winning Books Unbanned initiative at Brooklyn Public Library.
Jennifer holds a B.A. in Journalism from Webster University. Her work has received recognition from the Anthem Awards, Romance Writers of America, and the International Federation of Library Associations and Institutes.
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Maurice Principé is currently a freelance graphic designer at the future of agency LLC. Before this, he served as the creative force behind the marketing designs for Deepak Chopra’s books for 6.5 years with Harmony and Rodale, imprints of Penguin Random House. Successfully launching multiple New York Times bestsellers, including Rise and Run by Elyse Kopecky and Shalane Flanagan, True Comfort by Kristin Cavallari, and Get Good with Money by Tiffany Aliche.
Armed with a Bachelor’s Degree in Graphic Design and Art History, Maurice seamlessly blends creativity and strategic thinking. Beyond the design desk, you'll find him hosting lively dinner parties in his East Village shoebox apartment, perfecting gluten-free fried chicken with a miraculously crispy skin—sans regular breadcrumbs. When not in the kitchen or the studio, Maurice adds a touch of spontaneity to life by hitting improv jams and open mics.
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Bree Collins is a highly skilled professional who works as an Administrative Assistant at the future of agency LLC. Along with her position as a Project Manager, she is also the creative force behind Digital Frenzy Media. Bree has a strong educational background with an Associate Degree in Child Development/Business Administration from Union Institute and University. Her education has contributed significantly to her expertise in Administrative and project management.
With over five years of experience in business management, Bree has developed her skills in assisting, and managing businesses. Her practical experience has equipped her with the ability to streamline and improve business processes which she brings to the future of agency LLC. Bree is skilled in identifying influencers for social media outreach and campaigns as well as providing valuable technical support and backend support.
Bree's dedication to professional excellence and her multifaceted skill set make her an invaluable asset at the future of agency LLC.
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Amirah is an Executive Assistant at the future of agency LLC. She has a thorough background in academia, creative writing, and foreign rights work. Through her experience at Kaplan and Defiore Rights, she worked on copy for titles from Affirm Press, Bellevue, Hachette Book Group, and Disney’s various publishers. Much of her work in foreign rights also focused on contract reading, outreach, and creating new avenues for her team to communicate, collaborate, and market their books. From her many detail oriented roles, she’s developed a sharp eye and quick-on-her-feet thinking to tackle any problem that comes her way. Amirah hopes to bring her ingenuity to the table for our clients at the future of agency LLC through her role here.
Amirah received her BA from William Paterson University, and is working towards her MFA at William Paterson University now. She is hoping to publish her first novel in the next few years. Outside of work, she loves baking, jewelry making, and daydreaming.
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Joe Del Balzo is a Software Engineer at the future of agency LLC. With over a decade in the arts and entertainment industry, he’s worked with many of the top names in entertainment and overseen many projects from beginning to end. With the future of agency, he specializes in crafting custom code solutions that provide our clients with highly responsive websites, outstanding SEO, and creative control over their digital marketing applications.
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Clara is the future of agency’s best kept secret. Clara handles all of our scheduling and keeps Andrea on time. Email clara@thefutureofagency.com to book a meeting at any time.