THE ONLY FULL-SERVICE MARKETING AGENCY IN PUBLISHING
Everything Authors Need, Under One Roof
We at the future of agency offer a strategic and human book promotion experience. We take pride in creating an accessible, transparent, and deeply collaborative marketing environment for our clients and partners.
All genres welcome.
We provide top-to-bottom book marketing and publicity, events and author tours, social media management services, and publishing consulting to help authors of all genres find their audiences. We work with clients at all of the Big 5 publishers, indie authors, hybrid publishers, small presses, and more.
Building flexible, resonant campaigns with maximum effectiveness
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Through our bespoke Brand Discovery process, we create a cohesive brand strategy in alignment with the author’s overarching mission, values, and messaging. This creates an instant social media playback and an easy framework for authors to decide if a partnership, message, or promotion is brand aligned in the future.
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To allow busy authors to prioritize writing and other high-touch demands on their time, we offer full content creation and management retainers for author social media and email platforms, including copy writing, graphic design, community engagement, and more.
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Bookstagram and book clubs are two of the most meaningful groups driving discovery today. Through custom research and our own homegrown database, we reach out to the influencers and book clubs that will be most meaningful to each book’s specific audience.
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Tapping into existing communities and events can be a powerful driver of sales and word-of-mouth. In addition to traditional bookstore and library events, we work with organizations, book clubs, and more to create custom event opportunities for our clients.
We are now booking clients and projects through 2027.
How We Work
We believe in finding the right reader for every book.
Through research, audience deep dives, segmentation, case studies, and trendspotting, each of our campaigns is uniquely crafted with the tactics most likely to reach an author's target audience and convert them to book buyers.
Acting as an extension of the in-house marketing team, our holistic view of marketing encompasses everything from the top down, starting with audience insights. Our team ensures every marketing or promotion tactic works seamlessly toward for your big-picture book launch goals, while also handling the day-to-day execution with our trademark attention-to-detail. We use cutting-edge marketing technology and automations to save authors and publishing professionals time and money, while selling more books. Everything we do is rigorously reviewed and optimized for maximum return on investment.
Our Values
We do not tolerate racism, discrimination, or misogyny of any kind, and strive every day to create an equitable and inclusive environment for our employees, clients, and partners. We prioritize a culture of learning and embrace opportunities at all levels to both teach and learn new skills. We aim to work with partners and vendors who match our company’s values.
Who We Are
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Andrea DeWerd
FOUNDER
A 13–year veteran of Big 5 publishing with 105+ career NYT bestsellers, Andrea’s experience ranges from commercial and literary fiction, memoir and narrative non-fiction, to health and wellness, business books, cookbooks, and bestselling lifestyle brands.
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Saimah Haque
SENIOR MARKETING DIRECTOR
A strategic marketing leader with over a decade of experience in digital content strategy, social media marketing, and building engaged brand communities. She previously worked at Simon & Schuster and Hachette Book Group with international bestselling authors: Stephen King, Jenny Han, Ruth Ware, Colleen Hoover, and more. -
Amanda R. Livingston
MARKETING MANAGER
Amanda R. Livingston is a Marketing Manager at the future of agency LLC. With extensive experience in social media, marketing, writing, and editing, her background is primarily in children’s and adult book marketing. Amanda has worked on books such as Slay by Brittney Morris, Fireproof by Curtis Duffy with Jeremy Wagner, Better in Black by Cassandra Clare, Queering Him by Katherine Wela Bogen, Butterfly Games by Kelly Scarborough, and many more.
Who We Work With
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Melody Beattie
The pioneering self-help voice and bestselling author of Codependent No More, The Language of Letting Go, & many more
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Swati Hedge
Desi YA and adult romance author of Love Beyond a Reasonable Doubt
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Chef Curtis Duffy and Jeremy Wagner
Authors of the USA Today bestseller Fireproof
“Andrea and the future of agency team are top-notch.”
You will not find a team more creative, strategic, conscientious, and nimble. They bring so much value and care to the work, and are my go-to recommendation for anyone who needs comprehensive yet bespoke marketing. You are in the very best of hands with the future of agency.”
—Aly Mostel, Senior Marketing Director, HarperOne/HarperCollins
