Find Your Audience
We believe in finding the right reader for every book, and focusing only on the most proven, effective marketing tactics. Everything we do is geared toward driving results (book sales!).
Every campaign will start with audience research and insights to ensure your message is finding its target. From there, in collaboration with you and your publishing team, we will develop a bespoke, data-informed marketing campaign to reach those readers. We’ll provide hands-on support every step of the way, from setting up your platforms and driving pre-publication buzz, to influencer outreach, consumer-facing launch, advertising, and more.
Schedule a free consultation now to discuss the best marketing strategy for your book or project.
Our Services
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Book Launch Campaign
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Ongoing Author Brand Strategy and Platform Strategy Management
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Advanced Author Marketing Implementation Guide
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Book Club Marketing Package
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Influencer Marketing Package
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Publishing Consulting
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Publishing Career Coaching
A la Carte Services
Influencer Marketing Package
Includes researched lists of booksellers, librarians, trade, and other categories of influencers for authors to follow and engage, management/strategy for the best "ask" for each hand-selected contact, management of supplying e-galley to influencers or providing list for physical copies to publishing team, measurement/tracking of any posts from influencers, and more.
Creation of new author website, including design evaluation, domain name claiming, full copy writing, full website build, and more.
Website Redesign Package
Full content creation, drafting, editing, and scheduling for your newsletter that is customized to your audience, tone, and fully integrated into your overarching marketing strategy.
Email Newsletter Writing and Management Package
Full Social Media Account Management Package
Full social media management of your platforms, including content creation, copy writing, engagement, and scheduling.
Book Club Marketing Package
Includes paid promotions and organic campaigns like reading group guides, outreach to book clubs, groups, and platforms, booking forms, corporate book club pitches, and more.
Our Work
The following services are available as part of a full campaign or à la carte. Have an idea or marketing wishlist for your book that you don’t see here?
Full book launch marketing campaign — from audience insights to trade outreach and consumer-facing advertising and promotion
Influencer marketing, including #bookstagram and #booktok campaigns
Buzz campaign to drive consumer reviews
Digital advertising management
Author platform strategy and maintenance (social media, website, email newsletters, etc.)
Metadata analysis and optimization
Book club marketing, including reading group guide creation
B2B book sales outreach and management
Creative brand partnerships
Publishing consulting services
Full Hands-on Campaigns
Book Launch Campaign
Using audience insights, data, and marketing trends, we customize your book launch to your audience and your book's needs, from recommended tactics, messaging, and metadata, to customized outreach, and designed graphics and other materials.
Ongoing Author Brand Strategy and Platform Strategy Management
Full review of your overall brand and author platforms (website, email, social media, etc.) to develop bespoke strategy for your goals expanding your brand beyond a book launch campaign, second wave marketing, incorporating a book into your larger brand, and/or refreshing your overall brand between publications.
Author Marketing Accelerator Course: 8-Week Blueprint for Authors (Cohort 1.0 - Spring 2024)
BOOKING NOW for APRIL 1, 2024
Join the future of agency and Big 5 publishing veteran Andrea DeWerd for our exclusive 8-week, live author marketing course. In this 8-week live course, you’ll get everything you need to create a customized, bespoke marketing plan that is tailored to your book’s specific target audience.
Throughout the course, Andrea will provide you with insights distilled from her experience launching over 105+ New York Times bestsellers and practical, current guidance based on the ever-evolving world of social media – focused on what’s working now, what’s not working, and where authors should really be spending their time for the biggest ROI (book sales!).
In these live sessions, Andrea will lead you through a comprehensive exploration of effective marketing strategies, helping you prioritize the most impactful and results-driven tactics for your own book launch. By the end of the 8-week program, you'll have your own elevated, manageable book launch strategy, your author platforms and content strategy underway, and tangible, realistic next steps for everything from book clubs to bookstagram.
Advanced Author Marketing Implementation Guide
DIY Author Marketing Guides
Includes:
Author platform strategy and implementation
Email newsletter content strategy, writing, and editing package
Corporate partnerships and B2B outreach
Ongoing metadata and search optimization, and competitive SEO strategy
Marketing automations
A DIY option for authors who are comfortable doing their own marketing with a bit of guidanceDetailed, step-by-step instructions for you to implement marketing tactics and best practices specifically tailored to your audience and book – think of this as your ultimate marketing checklist.
